The #1 rule in web design: don’t use carousels. Yet
the most common feature of B2B landing pages: carousels. Stop doing that. Instead, use personalisation to transform your one-size-fits-all pages into automated content machines that will actually do what your website is meant to do: anticipate buyer pain points and facilitate the buyer’s journey. This session will show you how Infovista is using Acquia Lift to address two completely different macro audiences simultaneously with content that is actionable and relevant. Then see how to use deep, nuanced targeting to position content that matters to your customers at the right time, in the right place – where they actually convert.